Rancho Mirage’s reputation as a prestigious community of quality commercial and residential development was earned through the use of a carefully planned economic development strategy in conjunction with development standards that promote and encourage quality commercial and residential development. Rancho Mirage’s approach focuses on:

  • Fast-track, streamlined permit process
  • Quality city services
  • Carefully planned infrastructure
  • Entrepreneurial “can-do” attitude to development

Business owners in Rancho Mirage are optimistic about the future and the City’s consumers share this enthusiasm. Consumers have a clear preference for shopping and filling their professional and personal service needs along Highway 111 and the Monterey/Dinah Shore business corridors.

With these facts in mind, plans for the future include the following:

  • Focus on the specialty retail market
  • Enhance and reinforce existing strengths
  • Assemble parcels along Highway 111 with an eye to development of compatible streetscape treatments for pedestrians and drivers
  • Broaden the variety of commercial, personal and professional services to make complete shopping experiences in key locations throughout the City