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Economic Development

69-825 Highway 111
Rancho Mirage, CA 92270
Phone: (760) 324-4511
Fax: (760) 324-8830
Curt Watts, Director of Economic Development

Focus on the Future

Rancho Mirage's reputation as a prestigious community of quality commercial and residential development was earned through the use of a carefully planned economic development strategy in conjunction with development standards that promote and encourage quality commercial and residential development. Rancho Mirage's approach focuses on:

• Fast-track, streamlined permit process
• Quality city services
• Carefully planned infrastructure
• Entrepreneurial "can-do" attitude to development

Business owners in Rancho Mirage are optimistic about the future and the City's consumers share this enthusiasm. Consumers have a clear preference for shopping and filling their professional and personal service needs along Highway 111 and the Monterey/Dinah Shore business corridors.

With these facts in mind, plans for the future include the following:

• Focus on the specialty retail market
• Enhance and reinforce existing strengths
• Assemble parcels along Highway 111 with an eye to development of compatible streetscape treatments for pedestrians and drivers
• Broaden the variety of commercial, personal and professional services to make complete shopping experiences in key locations throughout the City